In autumn/winter of 2016, we expanded our successful sports sponsoring activities in the biathlon and, alongside Dominik Landertinger, also support the most successful domestic sportswoman of this discipline, Lisa Theresa Hauser. We work with Egger beer as headsponsor and with this partnership we make our beer even more popular in sports circles. As a brand ambassador, Lisa fits perfectly with us since she lives our core values of authenticity, naturalness and naturalness.
Lisa stared for career as a cross-country skier and changed to biathlon in 2011. In March 2017 she celebrated her first World Cup victory together with Simon Eder in the single-mixed season in Kontiolahti (Finland). As a professional sportswoman, Lisa likes to enjoy Egger Zisch, the alcohol-free, isotonic thirst extinguisher, which offers both non-alcoholic beer enjoyment and added value for active as well as passive athletes.
To match the Biathlon Home World Cup 2017, we launched an Egger Zisch Biathlon fan campaign in January 2017, which was able to win tickets for the World Cup.
Big photo on the right: Shooting Lisa Sommer 2016, Photographer: Maria Leitinger, Copyrights: Privatbrauerei Egger