“Most people are different people.
Your thoughts are the opinions of others.
Their life imitations, their passions just quotes.”

Oscar Wilde once said. And so it still meets a deep longing of people today. The longing to break out of the given role patterns and live authentically.

That's why we at Egger Beer say:
Don't live other people's lives.
Don't follow other people's opinions.
Don't follow the advertisements.
Don't be a copy. Be yourself.