News

Egger Bier proudly announces its continued partnership with the Red Bull Erzbergrodeo for 2024, where it served as the official beer partner. The event, renowned as one of the toughest motorcycle off-road challenges globally, took place from May 30th to June 2nd at the Styrian Erzberg, attracting over 50,000 spectators and participants. Egger Bier enhanced the event experience by offering its acclaimed range of beers, including the repeatedly awarded Egger Märzen, across the festival area and in a specially erected festival tent capable of hosting 3,000 guests.

In addition to quenching the thirst of thousands, Egger Bier added an exciting twist by sponsoring a competition that offered amateur riders a chance to compete in this prestigious event. Contestants entered by posting a photo or video to Instagram or Facebook, and winners were awarded with an exclusive "Adventure VIP Package" valued at €1,000.

Egger Bier's presence was not only limited to beer serving; it extended to branding and VIP area hosting, ensuring a significant imprint of the brand throughout the event. As Egger Bier continues to be a favorite not only in Austria but also globally, events like the Red Bull Erzbergrodeo provide a perfect stage to showcase its quality and brewing tradition.